Owners, Sue and John, of Angelicus Wines moved to Moss Vale, NSW to open their own Wine Lounge and Wine Merchant. ‘Mosaic’ was to be the overarching name. Since the word ‘Mosaic’ means ‘to make a picture of coloured pieces of tile, stone or glass’ it seemed fitting to design a brand that was exactly this. It was time to have some fun! The ‘picture’ component of the logo in this instance became a mosaic carafe for the Lounge and a mosaic wine bottle for the Merchant. The scope of work included: external and internal signage, loyalty cards, stickers for packaging and local magazine advertising.
Founded in 1969, Moss Wood is internationally regarded as one of the finest estates in Australia.
Since 2007 we’ve been very fortunate to work with Moss Wood to carefully guide, design and manage all the label and package design, marketing and communications material.
Bottle images courtesy of Frances Andrijich Photography www.andrijich.com.au
THE ARCHITECT is a bi-annual publication for members of the WA Chapter – Architect Institute of Australia. Public has collaborated with some wonderful editors (past and present) on the design and layout to create a timeless publication. Now in it’s 5th year, the magazine continues to be an eagerly-awaited resource for architects and designers.
Making vermouth is an interesting process of ‘steeping’ many unusual herbs and botanicals in an alcohol base and then adding wine results in a multi-layered bouquet and complex flavour profile. Perfect inspiration for the label design.
The ‘Petit Lot’ series has been a privilege to work on. The initial design process begun with a well thought out brief by the client – to tell a story of each wines’ connection to the land through drawings – by artist and illustrator, Trilby Glen. Trilby’s illustrations have remarkable detail and appeal so it became obvious to make the image as large as possible on the label. The clients idea of moving all text and mandatory info out of view was perfect. With careful design considered by us: positioning the image; choice of background colour; classic fonts; and careful attention to printing techniques; the Limited Edition ‘Petit Lot’ series is well on the way to becoming a timeless label design.
Howard Park has long been inspired by the world of ballet thanks to its family roots. The entire Jeté sparkling range is an ode to the professional dance careers of Jeff Burch’s siblings: David and Lesley.
David Burch had an illustrious history as principal dancer with the Australian Ballet from 1977 – 1983. His sister Lesley worked with the WA Ballet Company from 1972 – 1977. Both eventually fell into wine at Howard Park, with the former as the long-serving Vineyard Manager of the Leston property (now semi-retired), and the latter as Brand and Sales Ambassador.
Crafting the Jeté range has been a feat years in the making, requiring cohesion, dedication and patience across Howard Park’s team. The Mount Barrow vineyard in the Great Southern is the starting point, from which high acidity Pinot Noir and Chardonnay grapes are grown in ancient soils.
Years of fascination with Chamapagne lead Jeff Burch to seek out the expertise of methode traditionelle authority Allan Stanbury, select highly specialist equipment and launch the Jeté project.
This dedication and commitment to raising the standard for quality has resulted in multiple national and international awards, including the Best Australian Sparkling Wine 2017 award at the Champagne and Sparkling Wine World Championships.
Four methode traditionelle sparklings have been crafted after this ballet tradition since 2012, including a Jeté Brut Blanc, Rosé, vintage Extra Brut Cuvée and most recently, the Petit Jeté.
Koolkuna is a womens refuge in the eastern suburbs of Perth and had very little branding presence amongst stakeholders and the community. We partnered with Marketing for Change to rebrand Koolkuna’s identity. A large percentage of the community who seek Koolkuna are Indigenous so it was important to reference some cultural aspects in the brand. In this instance we used Indigenous symbolism – the two ‘o’s’ represent meeting places moving from one ‘not so safe place’ to a very ‘safe place’.
SOUTH WEST WINE + FOOD CO-OP
Identity for a member based co-op in Margaret River, WA. Scope of work included logo, packaging and advertising.
Our local primary school needed branding for their netball club. Working with the club’s president, it was agreed the brief should be to design a logo aligned with the schools branding, of illustrated local wildlife. The challenge was to convert these illustrations into something that felt ‘sporty’ and ‘dynamic’ whilst still maintaining the school’s uniform colours. Doubling the wings of a bird with the petals of kangaroo paw in an abstract way, allowed the logo to be simplified and furthermore – opportunities to create interesting patterns that led to the surface design of the netball uniform dress.