Koolkuna is a womens refuge in the eastern suburbs of Perth and had very little branding presence amongst stakeholders and the community. We partnered with Marketing for Change to rebrand Koolkuna’s identity. A large percentage of the community who seek Koolkuna are Indigenous so it was important to reference some cultural aspects in the brand. In this instance we used Indigenous symbolism – the two ‘o’s’ represent meeting places moving from one ‘not so safe place’ to a very ‘safe place’.

marketingforchange.com.au

The ‘Petit Lot’ series has been a privilege to work on. The initial design process begun with a well thought out brief by the client – to tell a story of each wines’ connection to the land through drawings – by artist and illustrator, Trilby Glen. Trilby’s illustrations have remarkable detail and appeal so it became obvious to make the image as large as possible on the label. The clients idea of moving all text and mandatory info out of view was perfect. With careful design considered by us: positioning the image; choice of background colour; classic fonts; and careful attention to printing techniques; the Limited Edition ‘Petit Lot’ series is well on the way to becoming a timeless label design.

www.trilbyglen.net

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